SystemSeminarTV

Google Live at System Seminar 2008

How Google tests websites: Introduction

 

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Google Live at System Seminar 2008

Fixing bad landing pages

 

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Google Live at System Seminar 2008

Tom Leung of Google talks about the difference between guessing, surveying and testing.

 

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Google Live at System Seminar 2008

How Google tests. Better math yields higher profits

 

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Google Live at System Seminar 2008

Tom Leung of Google on the power of cumulative effects

 

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Google Live at System Seminar 2008

Tom Leung reveals a case study from Google’s own testing

 

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Google Live at System Seminar 2008

How Google tests. When you’ve got the customer closed, close the customer.

 

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Google Live at System Seminar 2008

Tom Leung and a Website Optimizer case study

 

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Google Live at System Seminar 2008

Short, but sweet advice from Tom Leung of Google.  AdWords campaigns have three parts: keyword selection, AdWords ad, and landing page. Make sure they work together.

 

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